Channels
Target uses an Indirect Sales Channel and serves as an intermediary between manufacturers and customers
Awareness
Target raises awareness through many different channels. They have TV commercials, print ads, coupons, a very expansive website, and billboards. In fact, Target has become so well-recognized that 96% of people recognize the Target bulls-eye logo, beating out Apple and the Nike swoosh.
BELOW: A popular commercial by Target. This commercial aims to attract customers after Target's peak season (Thanksgiving through Christmas) by reminding them of Valentine's Day.
Target in the Community
Another way that Target raises their awareness in the community is through their outreach programs which include Education, Crisis Relief, and Military/Veteran Support.
Purchase
Target allows purchase through stores and online. They also offer coupons online that can be printed and used in stores.
Delivery & Evaluation
Target helps to deliver a value proposition to customers, and allows customers to evaluate it through coupons, weekly flyers, recipes and guides to eating well on their website. Recipes can be search by preparation time, main ingredient, difficulty, and ethnic cuisine
After Sales
Target helps their customers after sales by allowing them to return items for up to 90 days, and by allowing in-store returns for items that were purchased online. They also give customers access to hundreds of free recipes online, and tips for healthy eating.
