*Permission requested to use image

Conclusions
Target could add value for their customers by offering even more convenience. The following are three ways Target could continue to attract middle-class Moms:

• Allow customers to phone-in or submit their grocery orders online and come pick them up.
• Because a Mom may not want to take a chance on trying a product that her family won’t like, Target should sample their products.
  
• Target also might want to eliminate “noise” in their advertising, in order to capture a busy Mom’s attention and keep her interested.

BELOW: This commercial is geared towards the Middle Class Mom.