Value Proposition
Price
Target has many low-price alternatives for their customers. They offer more than 22 private-label brands, and more than 16 exclusively-licensed or designer brands. Among the private labels are Market Pantry, an food brand that retails at a fraction of name-brand prices, and Up & Up, which offers over 800 and covers 40 different categories . These items are high quality but also an affordable alternative to more expensive name brands. Additionally, customers can take advantage of the store’s price adjustment policy; if you find an item for less at another store, target will refund you the difference.
Target has many low-price alternatives for their customers. They offer more than 22 private-label brands, and more than 16 exclusively-licensed or designer brands. Among the private labels are Market Pantry, an food brand that retails at a fraction of name-brand prices, and Up & Up, which offers over 800 and covers 40 different categories . These items are high quality but also an affordable alternative to more expensive name brands. Additionally, customers can take advantage of the store’s price adjustment policy; if you find an item for less at another store, target will refund you the difference.
Brand/Status
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In March 2011, Target was named #22 in Fortune Magazine’s World’s 50 Most Admired Companies.
Target also does much to maintain a positive image in the community by being involved and giving to various causes. In 2010, Target’s Take Charge of Education foundation donated over $24 million to over 85,000 schools across the country. In 2011, Target donated thousands of dollars to various tornado, flood and tsunami relief programs in the US and Japan.
Risk Reduction
Target helps to reduce customer’s risk by allowing returns for unopened/unused merchandise for 90 days after purchase. For most online purchases, Target will also allow you to return the items in-store if needed.
