Customer Segments

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Consumer Segments

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Key Demographics
  • The median age of a Target customer is younger than that of it's competitors at 40 years old
  • Median household income is $64,000 a year
  • 57% of Target customers have completed college
  • 43% have children living at home
In order to keep attracting these customers, Target began renovations of their stores in 2010. The goal was to give them better lighting, wider aisles, and more attractive displays. They wanted to stand out from their competitors by not looking like a warehouse.

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For more information on one of Target's key segments, the 'middle-class mom', see our empathy map.

In a project known as PFresh, Target began expanding its stores to include a fresh foods section. In, 2010 Target added PFresh to over 350 stores, giving customers fresh produce, baked goods, and deli meats.